{"id":10112,"date":"2025-08-25T14:48:33","date_gmt":"2025-08-25T14:48:33","guid":{"rendered":"https:\/\/energiaindustriacomercio.com\/?p=10112"},"modified":"2025-08-25T14:48:33","modified_gmt":"2025-08-25T14:48:33","slug":"la-marca-privada-gana-terreno-en-republica-dominicana","status":"publish","type":"post","link":"https:\/\/energiaindustriacomercio.com\/en\/2025\/08\/25\/la-marca-privada-gana-terreno-en-republica-dominicana\/","title":{"rendered":"La marca privada gana terreno en Rep\u00fablica Dominicana"},"content":{"rendered":"

Agosto, 2025.- <\/b>En un entorno econ\u00f3mico que muestra se\u00f1ales de estabilidad y crecimiento, los hogares dominicanos contin\u00faan enfrentando retos financieros que los llevan a adoptar nuevas estrategias de consumo. Una de las m\u00e1s destacadas es el aumento en la compra de marcas privadas, que se posicionan como una alternativa accesible y confiable.<\/p>\n

<\/p>\n

De acuerdo con datos de Worldpanel by Numerator a junio de 2025, el n\u00famero de categor\u00edas en las que los hogares compran marcas blancas pas\u00f3 de 13 a 19 entre 2024 y 2025. Este crecimiento no solo refleja una mayor penetraci\u00f3n, sino tambi\u00e9n una repetici\u00f3n de compra m\u00e1s frecuente, lo que indica una consolidaci\u00f3n en la confianza del consumidor hacia estos productos.<\/p>\n

El contexto es claro: aunque Rep\u00fablica Dominicana presenta indicadores macroecon\u00f3micos positivos \u2014como el crecimiento del PIB, el aumento de las remesas y la mejora del salario real\u2014, 4 de cada 10 hogares a\u00fan perciben dificultades para cubrir sus gastos mensuales. Este sentimiento de cautela, superior al promedio regional, est\u00e1 impulsando el inter\u00e9s por productos que ofrezcan valor sin comprometer la calidad.<\/p>\n

Adem\u00e1s, los autoservicios de cadena que promueven marcas privadas han anunciado planes de expansi\u00f3n hacia 2030, lo que aumentar\u00e1 la cercan\u00eda f\u00edsica con los consumidores. Esta combinaci\u00f3n de ahorro y conveniencia est\u00e1 generando un entorno ideal para el crecimiento sostenido de las marcas blancas.<\/p>\n

Carlos Aguayo, Director de Cuenta de Worldpanel by Numerator CariCAM, se\u00f1ala: \u201cEl consumidor dominicano est\u00e1 evolucionando. Aunque los indicadores econ\u00f3micos muestran avances, el sentimiento en los hogares sigue siendo de cautela. Esta dualidad est\u00e1 impulsando el crecimiento de las marcas privadas, que se consolidan como una opci\u00f3n inteligente para quienes buscan ahorrar sin renunciar a la calidad. El aumento en categor\u00edas y la repetici\u00f3n de compra nos hablan de una tendencia que est\u00e1 redefiniendo el consumo en el pa\u00eds.\u201d<\/p>\n

Acerca de Worldpanel por numerador:<\/b><\/p>\n

Worldpanel by Numerator<\/a><\/u>\u00a0decodifica el comportamiento de los compradores para dar forma al futuro de las principales marcas y minoristas del mundo.\u00a0 Worldpanel by Numerator proporciona datos de consumidores de grado monetario que representan a casi 6 mil millones de consumidores en 65 mercados (incluidos socios), ofreciendo a las marcas una visi\u00f3n multidimensional de c\u00f3mo piensan las personas, c\u00f3mo compran y c\u00f3mo consumen, para que puedan establecer estrategias audaces e impulsar un impacto comercial sostenible. Worldpanel by Numerator cuenta con 3.300 empleados en todo el mundo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Agosto, 2025.- En un entorno econ\u00f3mico que muestra se\u00f1ales de estabilidad y crecimiento, los hogares dominicanos contin\u00faan enfrentando retos financieros que los llevan a adoptar nuevas estrategias de consumo. Una de las m\u00e1s destacadas es el aumento en la compra de marcas privadas, que se posicionan como una alternativa accesible y confiable. De acuerdo con […]<\/p>\n","protected":false},"author":16,"featured_media":10113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[266],"tags":[],"class_list":["post-10112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nLa marca privada gana terreno en Rep\u00fablica Dominicana - Energ\u00eda, Industria, Comercio y Miner\u00eda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/energiaindustriacomercio.com\/2025\/08\/25\/la-marca-privada-gana-terreno-en-republica-dominicana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marca privada gana terreno en Rep\u00fablica Dominicana - Energ\u00eda, Industria, Comercio y Miner\u00eda\" \/>\n<meta property=\"og:description\" content=\"Agosto, 2025.- En un entorno econ\u00f3mico que muestra se\u00f1ales de estabilidad y crecimiento, los hogares dominicanos contin\u00faan enfrentando retos financieros que los llevan a adoptar nuevas estrategias de consumo. 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